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Auberge Resorts Collection, a portfolio of luxury hotels, resorts, and residences, has rebranded to Auberge Collection to reflect its expansion into urban markets.
The move comes ahead of the London arrival of Cambridge House, Auberge Collection in Mayfair, which is set to open next spring.
The group said the new title “accurately reflects” Auberge Collection’s growing portfolio of varied properties, which includes landmark city hotels, beach resorts, alpine destinations and countryside estates.
Recent unveilings for the group include Collegio alla Querce, Auberge Collection in Florence and The Woodward, Auberge Collection in Geneva, while forthcoming openings include The Knox, Auberge Collection in Dallas, The Shore Club, Auberge Collection in Miami Beach, The Birdsall, Auberge Collection in Houston, and Moncayo, Auberge Collection in Puerto Rico, as well as the London site.
Dan Friedkin, chairman, Auberge Collection“From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences. Evolving our name brings sharper clarity to who we are at our core: a collection of inspiring destinations, each alive with its own heritage, character, and creativity.”
Christian Clerc, president and chief executive of Auberge Collection, added: “This transition is a natural evolution for our brand. It reflects the growth of our portfolio, the breadth of extraordinary experiences we offer, and our enduring commitment to the singular identity of each property.”
Auberge Resorts Collection, a portfolio of luxury hotels, resorts, and residences, has rebranded to Auberge Collection to reflect its expansion into urban markets.
The move comes ahead of the London arrival of Cambridge House, Auberge Collection in Mayfair, which is set to open next spring.
The group said the new title “accurately reflects” Auberge Collection’s growing portfolio of varied properties, which includes landmark city hotels, beach resorts, alpine destinations and countryside estates.
Recent unveilings for the group include Collegio alla Querce, Auberge Collection in Florence and The Woodward, Auberge Collection in Geneva, while forthcoming openings include The Knox, Auberge Collection in Dallas, The Shore Club, Auberge Collection in Miami Beach, The Birdsall, Auberge Collection in Houston, and Moncayo, Auberge Collection in Puerto Rico, as well as the London site.
Dan Friedkin, chairman, Auberge Collection“From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences. Evolving our name brings sharper clarity to who we are at our core: a collection of inspiring destinations, each alive with its own heritage, character, and creativity.”
Christian Clerc, president and chief executive of Auberge Collection, added: “This transition is a natural evolution for our brand. It reflects the growth of our portfolio, the breadth of extraordinary experiences we offer, and our enduring commitment to the singular identity of each property.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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