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The hospitality industry is entering a new era of digital transformation. By the end of 2026, Milestone’s research across more than 3,500 websites predicts that half of all search traffic will flow through AI engines such as ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity.
This represents a fundamental change in how guests discover and evaluate hotels. Instead of browsing through dozens of links, travelers will increasingly expect direct, conversational responses that provide recommendations, itineraries, and booking options.
For hotel executives, the implications are clear:
This eBook provides a roadmap for hoteliers to future-proof their digital strategies
Read the full report here: ebook-how-ai-is-changing-hospitality-customer-journey
This article originally appeared on HSMAI.
The hospitality industry is entering a new era of digital transformation. By the end of 2026, Milestone’s research across more than 3,500 websites predicts that half of all search traffic will flow through AI engines such as ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity.
This represents a fundamental change in how guests discover and evaluate hotels. Instead of browsing through dozens of links, travelers will increasingly expect direct, conversational responses that provide recommendations, itineraries, and booking options.
For hotel executives, the implications are clear:
This eBook provides a roadmap for hoteliers to future-proof their digital strategies
Read the full report here: ebook-how-ai-is-changing-hospitality-customer-journey
This article originally appeared on HSMAI.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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