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Hyatt has announced the appointment of Geoffray Maugin as the group’s new vice president of marketing and loyalty for Europe, Africa and Middle East (EAME).
According to the hotel chain, this newly-created role aims to drive brand growth.
Maugin has more than 25 years of international experience across luxury hospitality and premium brand strategy, having previously held senior roles at Accor, Moët Hennessy and Coca-Cola.
News of the appointment comes after Hyatt achieved growth for the ninth consecutive year in 2025. This was supported by a record global pipeline of 148,000 rooms, representing a 7% increase on 2024.
The World of Hyatt loyalty programme likewise grew 19% in 2025 and now has more than 66 million members globally. Members account for nearly half of all occupied hotel rooms.
Under the leadership of Maugin, the programme will continue to focus on experiences and partnerships. This includes global collaborations with the Audi-Revolut Formula 1 team and tennis.
Hyatt has announced the appointment of Geoffray Maugin as the group’s new vice president of marketing and loyalty for Europe, Africa and Middle East (EAME).
According to the hotel chain, this newly-created role aims to drive brand growth.
Maugin has more than 25 years of international experience across luxury hospitality and premium brand strategy, having previously held senior roles at Accor, Moët Hennessy and Coca-Cola.
News of the appointment comes after Hyatt achieved growth for the ninth consecutive year in 2025. This was supported by a record global pipeline of 148,000 rooms, representing a 7% increase on 2024.
The World of Hyatt loyalty programme likewise grew 19% in 2025 and now has more than 66 million members globally. Members account for nearly half of all occupied hotel rooms.
Under the leadership of Maugin, the programme will continue to focus on experiences and partnerships. This includes global collaborations with the Audi-Revolut Formula 1 team and tennis.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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