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Holistic and recovery group Siro Hotels has appointed fitness entrepreneur Kayla Itsines and former Major League Baseball (MLB) player Jason Heyward as its newest global ambassadors, supporting its strategy to expand its portfolio of wellness-focused hotels.
SIRO said Itsines will develop digital content focused on strength, recovery, longevity and sustainable habits. The partnership will also support the brand’s greater emphasis on women’s health with workouts tailored to women’s training and lifestyle needs.
Heyward, the two-time World Series champion, will help develop guest experiences and content inspired by elite sport, while supporting the brand’s expansion into the US ahead of the planned opening of SIRO Bicknell in Miami in 2030.
Itsines said: “For more than a decade, my mission has been to help women build healthier, stronger lives through movement. Over time, my understanding of true wellbeing has evolved to be about so much more than exercise – it’s about how we recover, sleep, nourish ourselves and create habits that support us for the long term. That’s why partnering with SIRO feels like such a natural fit.
“We share the belief that lasting health is built through a holistic approach, and I’m excited to inspire more people to prioritise their wellbeing in a way that feels sustainable for life.”
Heyward said: “Throughout my career, fitness and recovery have been essential to helping me perform at my best, especially while travelling. When I learned about SIRO, I immediately felt a personal connection to the brand and knew I wanted to be involved. SIRO understands what athletes and people need to stay consistent on the road, and I’m excited to join Team SIRO and help share that approach with others.”
The recent appointments join the existing team of ambassadors at SIRO, including Olympic gold medallist Adam Peaty and AC Milan football club.
Holistic and recovery group Siro Hotels has appointed fitness entrepreneur Kayla Itsines and former Major League Baseball (MLB) player Jason Heyward as its newest global ambassadors, supporting its strategy to expand its portfolio of wellness-focused hotels.
SIRO said Itsines will develop digital content focused on strength, recovery, longevity and sustainable habits. The partnership will also support the brand’s greater emphasis on women’s health with workouts tailored to women’s training and lifestyle needs.
Heyward, the two-time World Series champion, will help develop guest experiences and content inspired by elite sport, while supporting the brand’s expansion into the US ahead of the planned opening of SIRO Bicknell in Miami in 2030.
Itsines said: “For more than a decade, my mission has been to help women build healthier, stronger lives through movement. Over time, my understanding of true wellbeing has evolved to be about so much more than exercise – it’s about how we recover, sleep, nourish ourselves and create habits that support us for the long term. That’s why partnering with SIRO feels like such a natural fit.
“We share the belief that lasting health is built through a holistic approach, and I’m excited to inspire more people to prioritise their wellbeing in a way that feels sustainable for life.”
Heyward said: “Throughout my career, fitness and recovery have been essential to helping me perform at my best, especially while travelling. When I learned about SIRO, I immediately felt a personal connection to the brand and knew I wanted to be involved. SIRO understands what athletes and people need to stay consistent on the road, and I’m excited to join Team SIRO and help share that approach with others.”
The recent appointments join the existing team of ambassadors at SIRO, including Olympic gold medallist Adam Peaty and AC Milan football club.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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