/ Mar 04, 2026
Trending
Sutton Hotel Collection has announced the appointment of John Swift as director of sales.
In his new role Swift will oversee sales performance across the portfolio which includes: The Athenaeum Hotel and Residences London, The Castle Hotel Windsor, and the Francis Hotel Bath.
Swift previously led sales for The Castle Hotel Windsor as well as the Francis Hotel Bath, and most recently led sales for Arora Group with responsibility for Fairmont Windsor Park, where he steered the hotel’s pre-opening commercial strategy and helped establish it as a leading five-star business destination.
He brings more than two decades of experience across midscale, upscale, and luxury hospitality, with a strong track record in revenue growth, market development, and high-value partnerships spanning MICE, corporate and luxury leisure segments.
Swift said: “I am thrilled to return to familiar territory and work across such distinctive hotels, from The Athenaeum in Mayfair to our landmark hotels in Windsor and Bath. With significant investment into the product, guest experience and developing the teams at the Francis Hotel and The Castle Hotel.
“Our focus is to leverage this momentum in strengthening our MICE and corporate engine, deepening luxury leisure partnerships, and amplifying our international presence so more guests and event planners experience the best of each hotel within the collection. I’m also very much looking forward to helping shape a programme of investments into The Athenaeum Hotel too.”
Sutton Hotel Collection is progressing its programme of investment to enhance product, design, and guest experience across the portfolio. The Francis Hotel Bath is entering the final phase of its refurbishment, while The Castle Hotel Windsor will undergo a transformational upgrade starting in November 2025.
Sutton Hotel Collection has announced the appointment of John Swift as director of sales.
In his new role Swift will oversee sales performance across the portfolio which includes: The Athenaeum Hotel and Residences London, The Castle Hotel Windsor, and the Francis Hotel Bath.
Swift previously led sales for The Castle Hotel Windsor as well as the Francis Hotel Bath, and most recently led sales for Arora Group with responsibility for Fairmont Windsor Park, where he steered the hotel’s pre-opening commercial strategy and helped establish it as a leading five-star business destination.
He brings more than two decades of experience across midscale, upscale, and luxury hospitality, with a strong track record in revenue growth, market development, and high-value partnerships spanning MICE, corporate and luxury leisure segments.
Swift said: “I am thrilled to return to familiar territory and work across such distinctive hotels, from The Athenaeum in Mayfair to our landmark hotels in Windsor and Bath. With significant investment into the product, guest experience and developing the teams at the Francis Hotel and The Castle Hotel.
“Our focus is to leverage this momentum in strengthening our MICE and corporate engine, deepening luxury leisure partnerships, and amplifying our international presence so more guests and event planners experience the best of each hotel within the collection. I’m also very much looking forward to helping shape a programme of investments into The Athenaeum Hotel too.”
Sutton Hotel Collection is progressing its programme of investment to enhance product, design, and guest experience across the portfolio. The Francis Hotel Bath is entering the final phase of its refurbishment, while The Castle Hotel Windsor will undergo a transformational upgrade starting in November 2025.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023