Trending
The UK recorded the highest hotel transaction volume in Europe in the first half of 2026, with €3.22bn (£2.75bn) invested across the market, according to Cushman and Wakefield’s latest MarketBeat Europe Hospitality report.
UK hotel investment increased 74% year on year, putting the country ahead of Spain, which recorded €2.66bn (£2.27bn) of transactions, up 34%. London was the main driver of activity, accounting for €2.3bn (£1.97bn) across 24 properties and making it the most active hotel investment city in Europe ahead of Paris, Vienna and Madrid.
The city has recorded 10 single-asset and portfolio transactions worth more than €100m (£85.48m) so far this year, with further deals currently on the market. One of the largest transactions was the sale of the Curio Westminster for more than €300m (£256.4m), following its acquisition by RIU Hotels.
The UK’s performance came as European hotel investment reached €11.7bn (£10bn) in H1 2026, down 9.5% year on year but still 19.5% above the 10-year average. Investment activity across Europe was increasingly concentrated in larger transactions, with deals worth more than €100m (£85.48m) rising 30% year on year. Half of all invested volume went into upscale and upper-upscale hotels, while the average price per room increased 9% to €228,416 (£195,248).
Beyond the UK, investment from Asia-Pacific investors increased 86% year on year, while transaction volumes from the Americas and Middle East and Africa fell 87% and 31%, respectively. The firm said several large portfolio and platform deals currently on the market could support European transaction volumes in the second half of the year, with Southern Europe continuing to attract investor interest.
Frederic Le Fichoux, head of hotel transactions, EMEA at Cushman and Wakefield, said: “London is the magnet and it has captured a large share of the UK’s volume. We’ve already seen 10 single-asset and portfolio transactions above €100m (£85.48m) so far this year, with a few more currently on the market.
“Europe remains a strategic investment market for many investors navigating different challenges elsewhere in the world, and hotels continue to be a growing asset class as institutional investors reallocate capital to rebalance their portfolios. Southern Europe remains a particular favourite, offering a strong mix of well-performing urban and resort markets.”
The UK recorded the highest hotel transaction volume in Europe in the first half of 2026, with €3.22bn (£2.75bn) invested across the market, according to Cushman and Wakefield’s latest MarketBeat Europe Hospitality report.
UK hotel investment increased 74% year on year, putting the country ahead of Spain, which recorded €2.66bn (£2.27bn) of transactions, up 34%. London was the main driver of activity, accounting for €2.3bn (£1.97bn) across 24 properties and making it the most active hotel investment city in Europe ahead of Paris, Vienna and Madrid.
The city has recorded 10 single-asset and portfolio transactions worth more than €100m (£85.48m) so far this year, with further deals currently on the market. One of the largest transactions was the sale of the Curio Westminster for more than €300m (£256.4m), following its acquisition by RIU Hotels.
The UK’s performance came as European hotel investment reached €11.7bn (£10bn) in H1 2026, down 9.5% year on year but still 19.5% above the 10-year average. Investment activity across Europe was increasingly concentrated in larger transactions, with deals worth more than €100m (£85.48m) rising 30% year on year. Half of all invested volume went into upscale and upper-upscale hotels, while the average price per room increased 9% to €228,416 (£195,248).
Beyond the UK, investment from Asia-Pacific investors increased 86% year on year, while transaction volumes from the Americas and Middle East and Africa fell 87% and 31%, respectively. The firm said several large portfolio and platform deals currently on the market could support European transaction volumes in the second half of the year, with Southern Europe continuing to attract investor interest.
Frederic Le Fichoux, head of hotel transactions, EMEA at Cushman and Wakefield, said: “London is the magnet and it has captured a large share of the UK’s volume. We’ve already seen 10 single-asset and portfolio transactions above €100m (£85.48m) so far this year, with a few more currently on the market.
“Europe remains a strategic investment market for many investors navigating different challenges elsewhere in the world, and hotels continue to be a growing asset class as institutional investors reallocate capital to rebalance their portfolios. Southern Europe remains a particular favourite, offering a strong mix of well-performing urban and resort markets.”
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
Copyright BlazeThemes. 2023
