/ Sep 13, 2026

Zedwell Hotels operator Criterion Capital has announced the appointment of Vaqas Farooq as chief executive officer and Steve Silvester as chief financial officer, as the group is expanding its development pipeline across the UK, Portugal and Abu Dhabi.
The business, which manages more than £6bn in assets, has also promoted Thomas Rowland to director of development and design.
Farooq joins from Deloitte, where he led the real estate legal business in the UK. He has more than 25 years of experience in real estate transactions and regeneration projects.
Meanwhile, Silvester brings more than 20 years of financial experience in real estate and infrastructure, having held roles at Skyports Infrastructure and NewRiver REIT.
Rowland has worked at Criterion for more than three years and will oversee hotel development, design, brand evolution and acquisitions.
Criterion operates an integrated model covering acquisition, development, design and operations to turn underutilised buildings into hotels and residential apartments across central London.
Its hotel portfolio includes 28 properties, including the Zedwell brand. Last year, the business opened a 1,000-bed capsule hotel in London’s West End, with a second capital location opening this year.
The company also owns the Criterion Building at Piccadilly Circus, which houses the Moxy London Piccadilly Circus hotel.
Alongside hospitality, Criterion manages more than 5,500 residential apartments and commercial space across 50 buildings in central London.
Farooq said: “Criterion has a rare energy about it. It is dynamic, tenacious and prepared to take on opportunities and challenges that many other real estate businesses would shy away from – and that was a huge part of what attracted me to the company. There is already an extraordinary platform here, but what excites me most is what we can build from it.
“We have the appetite to move quickly, think differently and take on complex opportunities with real conviction. I’m excited to work with the Criterion team as we continue to grow in the UK, expand internationally and scale the business for its next chapter.”
News Analysis
The management build-out follows financing tied to a much tighter timetable. In September 2024, Criterion secured a £16m refinancing package from Metro Bank against Zedwell Greenwich. The group intended that funding to support a further UK pipeline over the following three years. That package made delivery a balance-sheet matter for the new chiefs, because Criterion had borrowed against an operating hotel to support a national development programme.
That delivery promise grew almost at once. Criterion initially said the resulting estate would exceed 7,000 rooms; the following month it raised the target to 8,000 rooms while retaining the same deadline. The shift made corporate management, rather than site acquisition, the binding problem. Criterion had enlarged the output promised from the funded development programme before it had delivered the original number.
The deadline then moved as the estate caught up with the promise. By the end of the following year, Criterion operated more than 3,000 rooms, with another 6,000 under construction. The incoming team therefore inherits a pipeline backed by completed financing and live building work, alongside a timetable already extended. Criterion put completion at 2029.
Zedwell Hotels operator Criterion Capital has announced the appointment of Vaqas Farooq as chief executive officer and Steve Silvester as chief financial officer, as the group is expanding its development pipeline across the UK, Portugal and Abu Dhabi.
The business, which manages more than £6bn in assets, has also promoted Thomas Rowland to director of development and design.
Farooq joins from Deloitte, where he led the real estate legal business in the UK. He has more than 25 years of experience in real estate transactions and regeneration projects.
Meanwhile, Silvester brings more than 20 years of financial experience in real estate and infrastructure, having held roles at Skyports Infrastructure and NewRiver REIT.
Rowland has worked at Criterion for more than three years and will oversee hotel development, design, brand evolution and acquisitions.
Criterion operates an integrated model covering acquisition, development, design and operations to turn underutilised buildings into hotels and residential apartments across central London.
Its hotel portfolio includes 28 properties, including the Zedwell brand. Last year, the business opened a 1,000-bed capsule hotel in London’s West End, with a second capital location opening this year.
The company also owns the Criterion Building at Piccadilly Circus, which houses the Moxy London Piccadilly Circus hotel.
Alongside hospitality, Criterion manages more than 5,500 residential apartments and commercial space across 50 buildings in central London.
Farooq said: “Criterion has a rare energy about it. It is dynamic, tenacious and prepared to take on opportunities and challenges that many other real estate businesses would shy away from – and that was a huge part of what attracted me to the company. There is already an extraordinary platform here, but what excites me most is what we can build from it.
“We have the appetite to move quickly, think differently and take on complex opportunities with real conviction. I’m excited to work with the Criterion team as we continue to grow in the UK, expand internationally and scale the business for its next chapter.”
News Analysis
The management build-out follows financing tied to a much tighter timetable. In September 2024, Criterion secured a £16m refinancing package from Metro Bank against Zedwell Greenwich. The group intended that funding to support a further UK pipeline over the following three years. That package made delivery a balance-sheet matter for the new chiefs, because Criterion had borrowed against an operating hotel to support a national development programme.
That delivery promise grew almost at once. Criterion initially said the resulting estate would exceed 7,000 rooms; the following month it raised the target to 8,000 rooms while retaining the same deadline. The shift made corporate management, rather than site acquisition, the binding problem. Criterion had enlarged the output promised from the funded development programme before it had delivered the original number.
The deadline then moved as the estate caught up with the promise. By the end of the following year, Criterion operated more than 3,000 rooms, with another 6,000 under construction. The incoming team therefore inherits a pipeline backed by completed financing and live building work, alongside a timetable already extended. Criterion put completion at 2029.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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