Adagio, the European aparthotel brand, has renewed its partnership with London Stadium, extending a collaboration that has been in place since 2022 and positioning the aparthotel brand as an accommodation partner for major events at the East London venue.

The partnership provides accommodation options for spectators, event professionals, teams and partners attending events at the stadium, with Adagio seeking to link stays with sport, entertainment and other major city experiences.

As part of the renewed agreement, spectators can book accommodation at the Stratford property directly when purchasing event tickets. Located less than a 15-minute walk from the stadium, the 136-room aparthotel includes a fitness centre, co-living space, business areas and an on-site mini-market, while each apartment has a fully equipped kitchen and living area.

The renewal forms part of the group’s FIRST 2030 strategic plan, which includes developing partnerships with cultural, sporting and economic stakeholders in the destinations where it operates.

London Stadium, which was originally built for the London 2012 Olympic Games, hosts a range of sporting and entertainment events throughout the year, including West Ham United matches, UK Athletics events, concerts and international sporting fixtures.

Created in France in 2007 as a joint venture between Accor and Pierre and Vacances Centre Parcs, Adagio now has 130 sites and 14,700 apartments, spread across 16 countries.

Virginie Barboux, chief marketing officer of Adagio, said: “At Adagio, we believe hospitality should be connected to the way people truly experience the city. This renewed partnership with London Stadium allows us to be present at a key moment in our guests’ urban journey, whether they come to London for a concert, a sporting event, a business trip or a weekend escape. By offering flexible aparthotel stays close to the venue, we help them extend the experience beyond the event itself, with the comfort and autonomy that define Adagio.”

Graham Gilmore, CEO of London Stadium, added: “We are pleased to renew our long-term partnership with Adagio, a collaboration that continues to enhance the overall experience for visitors attending events at London Stadium. As one of the UK’s leading multi-purpose venues, we welcome millions of guests each year across sport, entertainment and major events.

“Having a trusted accommodation partner within walking distance of the stadium helps make planning and enjoying those experiences even easier for spectators, event professionals, teams and partners. We look forward to building on the success of our partnership and continuing to create memorable experiences both inside and beyond the stadium.”