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August backs alkimii’s leading hospitality software platform

Alkimii, founded by Ronan McAuley, is a technology platform that helps hospitality operators manage people, property and operations more efficiently. Headquartered in Skerries, County Dublin and used by more than 50% of hotel employees in Ireland, the business serves a blue-chip customer base across the UK and Ireland. Its platform supports customers in a sector where workforce visibility, operational control and service consistency are increasingly critical.

The transaction marks a significant milestone for the business, with August supporting continued investment in Alkimii’s go-to-market strategy and further development of new product functionality. The business will continue to build on its strong foundations in Ireland while scaling its presence across the UK and Europe.

Ronan McAuley, CEO of Alkimii, said, “Alkimii began with a simple belief: that the people who run hospitality deserve tools as good as the service they give their guests. We’re a service-first company – I’m as proud of the team who look after our customers as the team who build the product, and we never stop modernising it, bringing new AI to make our operators’ lives simpler. The best of Alkimii is still ahead of us: together with our customers, we’ll build its next generation, and we’re delighted to join forces with August to grow into new markets in the years to come.”

As part of the deal, Henry Seddon joins as Chair, bringing a wealth of sector experience. Henry said, “in a short time Alkimii has developed a market-leading product with strong customer relationships in Ireland alongside a talented management team.  I am excited to work with both August and Alkimii to accelerate its expansion and support the next stage of its growth.

Investment Partner Katie Ballardie, who led the transaction said, “Ronan has built a compelling offering, grounded in strong industry insight, that addresses critical day-to-day operational challenges for hospitality operators. We see significant potential to grow Alkimii in its core hotel and hospitality market, while also expanding into international markets and new customer segments. We are delighted to partner with the team on this next stage of growth.”

August backs alkimii’s leading hospitality software platform

Alkimii is a hospitality workforce and operations platform headquartered in Dublin, Ireland, with a technology hub in Malaga, Spain.

Founded in 2015, the company has grown from a focused industry solution into a leading platform for hotel and hospitality operations, now serving more than 55,000 users across Ireland, the UK and Europe.

Today, Alkimii employs over 50 professionals and offers expertise across three core product areas: People (workforce and HR), Property (operations management) and Insights (analytics and benchmarking).

With over a decade of hospitality-specific experience, Alkimii is recognised for its service-first approach, deep sector knowledge, and software that is genuinely modern and easy to use, trusted by hotel operators, GMs, HR teams, and finance leads.


August Equity is a leading UK lower-mid-market private equity investor with an unparalleled 25-year track-record of delivering consistent capital growth. We invest in primary buyouts in attractive niche markets, backing exceptional management teams to create scaled market leaders through a well-established and repeatable playbook. Across our history, we’ve partnered with management teams to grow and develop great businesses that are more than the sum of their parts – joining together to succeed together.

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Alkimii, founded by Ronan McAuley, is a technology platform that helps hospitality operators manage people, property and operations more efficiently. Headquartered in Skerries, County Dublin and used by more than 50% of hotel employees in Ireland, the business serves a blue-chip customer base across the UK and Ireland. Its platform supports customers in a sector where workforce visibility, operational control and service consistency are increasingly critical.

The transaction marks a significant milestone for the business, with August supporting continued investment in Alkimii’s go-to-market strategy and further development of new product functionality. The business will continue to build on its strong foundations in Ireland while scaling its presence across the UK and Europe.

Ronan McAuley, CEO of Alkimii, said, “Alkimii began with a simple belief: that the people who run hospitality deserve tools as good as the service they give their guests. We’re a service-first company – I’m as proud of the team who look after our customers as the team who build the product, and we never stop modernising it, bringing new AI to make our operators’ lives simpler. The best of Alkimii is still ahead of us: together with our customers, we’ll build its next generation, and we’re delighted to join forces with August to grow into new markets in the years to come.”

As part of the deal, Henry Seddon joins as Chair, bringing a wealth of sector experience. Henry said, “in a short time Alkimii has developed a market-leading product with strong customer relationships in Ireland alongside a talented management team.  I am excited to work with both August and Alkimii to accelerate its expansion and support the next stage of its growth.

Investment Partner Katie Ballardie, who led the transaction said, “Ronan has built a compelling offering, grounded in strong industry insight, that addresses critical day-to-day operational challenges for hospitality operators. We see significant potential to grow Alkimii in its core hotel and hospitality market, while also expanding into international markets and new customer segments. We are delighted to partner with the team on this next stage of growth.”

August backs alkimii’s leading hospitality software platform

Alkimii is a hospitality workforce and operations platform headquartered in Dublin, Ireland, with a technology hub in Malaga, Spain.

Founded in 2015, the company has grown from a focused industry solution into a leading platform for hotel and hospitality operations, now serving more than 55,000 users across Ireland, the UK and Europe.

Today, Alkimii employs over 50 professionals and offers expertise across three core product areas: People (workforce and HR), Property (operations management) and Insights (analytics and benchmarking).

With over a decade of hospitality-specific experience, Alkimii is recognised for its service-first approach, deep sector knowledge, and software that is genuinely modern and easy to use, trusted by hotel operators, GMs, HR teams, and finance leads.


August Equity is a leading UK lower-mid-market private equity investor with an unparalleled 25-year track-record of delivering consistent capital growth. We invest in primary buyouts in attractive niche markets, backing exceptional management teams to create scaled market leaders through a well-established and repeatable playbook. Across our history, we’ve partnered with management teams to grow and develop great businesses that are more than the sum of their parts – joining together to succeed together.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution

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