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Hilton has signed 10 hotels under its Spark by Hilton brand across England and Wales, adding 672 rooms to its UK pipeline.
The hotels have been signed through a strategic agreement with UK hotel owner and operator AG Hotels Group and are expected to open between late 2026 and 2028.
The new properties will be located in Coventry, Doncaster, Hull, Peterborough, Sunderland and in new markets including Derby, Runcorn, Wakefield and Washington. Additionally, the Cardiff property will mark the brand’s first hotel in Wales.
The properties are located close to employment centres, transport hubs and visitor attractions, with several positioned within major UK manufacturing and logistics markets. Hilton has also agreed a separate deal with SMAR Hotels Ltd to bring Scotland’s first Spark by Hilton to Dunfermline. The 53-room property is due to open in late 2026 following a comprehensive refurbishment.
Spark by Hilton launched in 2023 and has expanded to more than 275 hotels globally, with a further 200 properties in its development pipeline.
Paul Blackmore, vice president of development, UK and Ireland, at Hilton, said: “These signings underline the strength of demand for Spark by Hilton we are seeing from owners across the UK. With nearly 700 rooms in the pipeline, including the brand’s first hotel in Wales, Spark continues to gain momentum as owners recognise the strength of its value proposition and its ability to meet the needs of today’s travellers.”
Girish Grover, founder and chief executive of AG Hotels Group, added: “We are delighted to partner with Hilton to expand Spark by Hilton across the UK. This landmark agreement is closely aligned with AG Hotels Group’s mission to create happy, thriving places nationwide and represents an important step in the next phase of our growth.
“Our strategy is to build a scaled, high-quality hospitality platform by acquiring, repositioning and investing in well-located hotels across the UK, combining strong operational capability with leading global brands. We see significant opportunity to grow our portfolio through further acquisitions, conversions and strategic partnerships and we look forward to working with Hilton as we continue to expand.”
Hilton has signed 10 hotels under its Spark by Hilton brand across England and Wales, adding 672 rooms to its UK pipeline.
The hotels have been signed through a strategic agreement with UK hotel owner and operator AG Hotels Group and are expected to open between late 2026 and 2028.
The new properties will be located in Coventry, Doncaster, Hull, Peterborough, Sunderland and in new markets including Derby, Runcorn, Wakefield and Washington. Additionally, the Cardiff property will mark the brand’s first hotel in Wales.
The properties are located close to employment centres, transport hubs and visitor attractions, with several positioned within major UK manufacturing and logistics markets. Hilton has also agreed a separate deal with SMAR Hotels Ltd to bring Scotland’s first Spark by Hilton to Dunfermline. The 53-room property is due to open in late 2026 following a comprehensive refurbishment.
Spark by Hilton launched in 2023 and has expanded to more than 275 hotels globally, with a further 200 properties in its development pipeline.
Paul Blackmore, vice president of development, UK and Ireland, at Hilton, said: “These signings underline the strength of demand for Spark by Hilton we are seeing from owners across the UK. With nearly 700 rooms in the pipeline, including the brand’s first hotel in Wales, Spark continues to gain momentum as owners recognise the strength of its value proposition and its ability to meet the needs of today’s travellers.”
Girish Grover, founder and chief executive of AG Hotels Group, added: “We are delighted to partner with Hilton to expand Spark by Hilton across the UK. This landmark agreement is closely aligned with AG Hotels Group’s mission to create happy, thriving places nationwide and represents an important step in the next phase of our growth.
“Our strategy is to build a scaled, high-quality hospitality platform by acquiring, repositioning and investing in well-located hotels across the UK, combining strong operational capability with leading global brands. We see significant opportunity to grow our portfolio through further acquisitions, conversions and strategic partnerships and we look forward to working with Hilton as we continue to expand.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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