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Standard London appoints Sophie Bratt as head of bars

Lifestyle hotel The Standard London has appointed Sophie Bratt as head of bars, assuming responsibility for the bar programmes across the hotel’s food and beverage outlets.

Bratt joins the hotel after more than a decade holding positions across London venues such as The Roof Gardens, Sexy Fish, Harvey Nichols, OXO Tower and Nobu.

In her new role, Bratt will be responsible for the overall creative direction of The Standard’s bar offering, managing all bars within its portfolio.

The hotel’s portfolio includes Sweeties, a cocktail bar located on the ground floor, while Double Standard operates as a bar and restaurant. Decimo, located on the hotel’s 10th floor, offers a Mexican and Spanish-inspired menu, while Isla focuses on all-day dining and drinks.

Bratt has been recognised for her role in the sector when she was named Bar Manager of the Year at the Class Bar Awards in 2024. She is also co-founder of Community Spirit, an industry-led non-profit which has raised funds for charities including Hospitality Action, A Good Night Out Campaign and Under One Sky.

The announcement marks the second significant appointment within the hotel following the arrival of Murray Scott as general manager earlier this year.

Bratt said: “What excites me about The Standard is the freedom to be creative. It’s in the hotel’s DNA, and you feel it across everything we do. Sweeties, Double Standard, Decimo and Isla each have their own distinct personality and I’m looking forward to bringing that individuality to life through cocktails that feel considered, distinctive and genuinely fun.”

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Lifestyle hotel The Standard London has appointed Sophie Bratt as head of bars, assuming responsibility for the bar programmes across the hotel’s food and beverage outlets.

Bratt joins the hotel after more than a decade holding positions across London venues such as The Roof Gardens, Sexy Fish, Harvey Nichols, OXO Tower and Nobu.

In her new role, Bratt will be responsible for the overall creative direction of The Standard’s bar offering, managing all bars within its portfolio.

The hotel’s portfolio includes Sweeties, a cocktail bar located on the ground floor, while Double Standard operates as a bar and restaurant. Decimo, located on the hotel’s 10th floor, offers a Mexican and Spanish-inspired menu, while Isla focuses on all-day dining and drinks.

Bratt has been recognised for her role in the sector when she was named Bar Manager of the Year at the Class Bar Awards in 2024. She is also co-founder of Community Spirit, an industry-led non-profit which has raised funds for charities including Hospitality Action, A Good Night Out Campaign and Under One Sky.

The announcement marks the second significant appointment within the hotel following the arrival of Murray Scott as general manager earlier this year.

Bratt said: “What excites me about The Standard is the freedom to be creative. It’s in the hotel’s DNA, and you feel it across everything we do. Sweeties, Double Standard, Decimo and Isla each have their own distinct personality and I’m looking forward to bringing that individuality to life through cocktails that feel considered, distinctive and genuinely fun.”

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution

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