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Whitbread has secured planning consent to redevelop the Norwich Nelson Premier Inn hotel site opposite Norwich Railway Station.
The mixed-use regeneration scheme will feature a 248-bedroom hotel, 492 purpose-built student accommodation units, commercial space, new homes and a public park. The group said that the project forms part of its asset intensification strategy to unlock value from underutilised city centre locations that it owns.
Construction will take place in three phases, allowing the existing hotel to continue operating during the initial building works. The new five- to seven-storey hotel will feature a modern dining space and will be positioned on Prince George Road.
Additionally, the purpose-built student accommodation will be set across two new five- and six-storey buildings and outline planning permission has also been granted for new homes at the north of the site, which will be delivered as the final component of the project.
Richard Pearson, senior development manager of Whitbread, said: “This approval is a major milestone for Norwich and for Whitbread. The redevelopment will transform an ageing hotel into a new mixed-use destination which combines new high-quality hotel and living accommodation and public spaces in one of the city’s most important locations.
“The scheme represents a significant long-term investment by Whitbread in Norwich city centre and forms part of our strategy to reinvest in our key gateway locations across the UK – taking advantage of our ability to deliver comprehensive, high-returning redevelopments on well-positioned, central locations that we own.”
Pearson added: “We are immensely grateful to the support of so many Norwich residents and stakeholders during our planning journey. With planning consent now secured, we will work through the details and move towards delivering the investment the site deserves.”
Whitbread has secured planning consent to redevelop the Norwich Nelson Premier Inn hotel site opposite Norwich Railway Station.
The mixed-use regeneration scheme will feature a 248-bedroom hotel, 492 purpose-built student accommodation units, commercial space, new homes and a public park. The group said that the project forms part of its asset intensification strategy to unlock value from underutilised city centre locations that it owns.
Construction will take place in three phases, allowing the existing hotel to continue operating during the initial building works. The new five- to seven-storey hotel will feature a modern dining space and will be positioned on Prince George Road.
Additionally, the purpose-built student accommodation will be set across two new five- and six-storey buildings and outline planning permission has also been granted for new homes at the north of the site, which will be delivered as the final component of the project.
Richard Pearson, senior development manager of Whitbread, said: “This approval is a major milestone for Norwich and for Whitbread. The redevelopment will transform an ageing hotel into a new mixed-use destination which combines new high-quality hotel and living accommodation and public spaces in one of the city’s most important locations.
“The scheme represents a significant long-term investment by Whitbread in Norwich city centre and forms part of our strategy to reinvest in our key gateway locations across the UK – taking advantage of our ability to deliver comprehensive, high-returning redevelopments on well-positioned, central locations that we own.”
Pearson added: “We are immensely grateful to the support of so many Norwich residents and stakeholders during our planning journey. With planning consent now secured, we will work through the details and move towards delivering the investment the site deserves.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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