/ Sep 21, 2026
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Wyndham Hotels and Resorts EMEA has launched Dolce Nova, an upper-upscale lifestyle extension of its Dolce Hotels and Resorts brand.
The US-based hotel operator said the concept targets travellers seeking authentic local experiences, personal wellbeing and cultural immersion. While the existing Dolce brand focuses on meetings, events and resorts, Dolce Nova focuses on lifestyle and spaces for guests to socialise.
News of the launch comes as the global lifestyle hotel market is projected to almost double by 2034. Discussions regarding potential conversions and new developments are under way across Europe, the Middle East and Africa.
The brand features five main touchpoints across its properties, including social spaces, wellness facilities, guest rooms, quiet transition areas and co-working spaces. Properties will connect to the group’s distribution platform and loyalty scheme, which has more than 126 million members globally.
Dimitris Manikis, president of Wyndham EMEA, said: “Dolce delivers on a simple idea: that where people come together matters. Dolce Nova is a natural extension of the Dolce family, bringing its ethos into the upper-upscale lifestyle segment through design and experiences inspired by il dolce far niente and the simple luxury of time well spent.
“As demand for meaningful, experience-led travel continues growing, Dolce Nova offers owners and developers a distinctive new opportunity, combining European-inspired design, curated social experiences and a strong sense of place with the scale, technology and commercial power of Wyndham Hotels and Resorts.”
News Analysis
The useful starting point is Wyndham’s own definition of where it competed. In April 2024, the group cast itself as a mid-market leader, arguing that value-conscious travellers made that segment its natural ground and that its owner model already worked there. That claim matters now because the latest flag broadens the same pitch upwards.
The method appeared at the other end of the rate card in October 2025, when Wyndham launched Dazzler Select for independents. It extended an existing boutique-style name, let owners retain their character and supplied distribution, technology and loyalty infrastructure, with 50 openings envisaged. Wyndham is building a repeatable franchise architecture: narrow extensions can reach owners outside a parent brand’s usual segment without requiring an unfamiliar flag.
That architecture now sits inside a much larger regional sales machine. During 2025 Wyndham opened 126 hotels across EMEA. That took the estate beyond 770 properties, while development spread across resorts, secondary cities and emerging destinations. The scale explains another precisely segmented extension: it gives franchise teams a fresh conversion argument without abandoning shared systems. The regional portfolio then comprised about 100,200 rooms.
Wyndham Hotels and Resorts EMEA has launched Dolce Nova, an upper-upscale lifestyle extension of its Dolce Hotels and Resorts brand.
The US-based hotel operator said the concept targets travellers seeking authentic local experiences, personal wellbeing and cultural immersion. While the existing Dolce brand focuses on meetings, events and resorts, Dolce Nova focuses on lifestyle and spaces for guests to socialise.
News of the launch comes as the global lifestyle hotel market is projected to almost double by 2034. Discussions regarding potential conversions and new developments are under way across Europe, the Middle East and Africa.
The brand features five main touchpoints across its properties, including social spaces, wellness facilities, guest rooms, quiet transition areas and co-working spaces. Properties will connect to the group’s distribution platform and loyalty scheme, which has more than 126 million members globally.
Dimitris Manikis, president of Wyndham EMEA, said: “Dolce delivers on a simple idea: that where people come together matters. Dolce Nova is a natural extension of the Dolce family, bringing its ethos into the upper-upscale lifestyle segment through design and experiences inspired by il dolce far niente and the simple luxury of time well spent.
“As demand for meaningful, experience-led travel continues growing, Dolce Nova offers owners and developers a distinctive new opportunity, combining European-inspired design, curated social experiences and a strong sense of place with the scale, technology and commercial power of Wyndham Hotels and Resorts.”
News Analysis
The useful starting point is Wyndham’s own definition of where it competed. In April 2024, the group cast itself as a mid-market leader, arguing that value-conscious travellers made that segment its natural ground and that its owner model already worked there. That claim matters now because the latest flag broadens the same pitch upwards.
The method appeared at the other end of the rate card in October 2025, when Wyndham launched Dazzler Select for independents. It extended an existing boutique-style name, let owners retain their character and supplied distribution, technology and loyalty infrastructure, with 50 openings envisaged. Wyndham is building a repeatable franchise architecture: narrow extensions can reach owners outside a parent brand’s usual segment without requiring an unfamiliar flag.
That architecture now sits inside a much larger regional sales machine. During 2025 Wyndham opened 126 hotels across EMEA. That took the estate beyond 770 properties, while development spread across resorts, secondary cities and emerging destinations. The scale explains another precisely segmented extension: it gives franchise teams a fresh conversion argument without abandoning shared systems. The regional portfolio then comprised about 100,200 rooms.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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