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Daish’s Holidays has reported a “significant” rise in peak summer bookings, with August reservations jumping 14% compared with the same period last year.
The independent family-owned company credited this boost to holidaymakers facing rising overseas travel costs, as conflict in the Middle East has pushed up fuel prices and airfares.
Strong growth occurred across several seaside locations. The Imperial Hotel in Eastbourne saw bookings rise 55% year-on-year, while the Isle of Wight property increased 39%.
Meanwhile, The Somerset Hotel in Llandudno recorded a 20% increase. Weymouth properties – the Russell Hotel and Hotel Prince Regent – saw bookings rise 10% when compared with 2025.
The group, which operates 11 hotels in UK seaside destinations, offers guests the choice between coach and self-drive holidays across England and Wales.
Paul Harper, commercial director at Daish’s Holidays, said: “We’re seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays.
“For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern.”
He added: “With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative.”
Daish’s Holidays has reported a “significant” rise in peak summer bookings, with August reservations jumping 14% compared with the same period last year.
The independent family-owned company credited this boost to holidaymakers facing rising overseas travel costs, as conflict in the Middle East has pushed up fuel prices and airfares.
Strong growth occurred across several seaside locations. The Imperial Hotel in Eastbourne saw bookings rise 55% year-on-year, while the Isle of Wight property increased 39%.
Meanwhile, The Somerset Hotel in Llandudno recorded a 20% increase. Weymouth properties – the Russell Hotel and Hotel Prince Regent – saw bookings rise 10% when compared with 2025.
The group, which operates 11 hotels in UK seaside destinations, offers guests the choice between coach and self-drive holidays across England and Wales.
Paul Harper, commercial director at Daish’s Holidays, said: “We’re seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays.
“For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern.”
He added: “With fuel prices fluctuating and airfares increasing, more people are choosing the reassurance of a UK break. Coach holidays offer a convenient and cost-effective alternative.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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