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GMS Estates brings Covent Garden hotel development to market for £25m

A hotel development site in Covent Garden has been brought to market for more than £25m on behalf of GMS Estates.

The site comprises Kingsway House and the adjacent 4 Great Queen Street in central London. Planning permission allows the conversion of the properties into an 80-bedroom hotel with a commercial unit, including a new seven-storey building at 4 Great Queen Street.

The proposed scheme extends to more than 51,000sq ft and retains the period façade of Kingsway House, which sits within the Kingsway Conservation Area. The site is a one-minute walk from Holborn Station, providing transport connections across London and to major airports.

Knight Frank, which is handling the sale, has transacted over £400m of central London hotel assets in the past 12 months.

James Bater, associate at Knight Frank, said: “Opportunities to acquire a consented hotel development of this scale and quality in the heart of central London are exceptionally rare. Kingsway House combines an outstanding Covent Garden location with a de-risked planning position and clear route to development at a time of strong demand for well-located hotel accommodation in the capital.

“Against a backdrop of constrained new supply, year-round visitor demand and London’s enduring appeal as a global leisure and business destination, the opportunity presents compelling investment fundamentals alongside significant potential to create long-term value through the delivery of a high-quality, income-generating asset in one of the capital’s most established locations.”

The local buyers brought their hotel formats with them

News Analysis

The closest Covent Garden precedent matters because it matched a consented hotel site with a buyer carrying a format, brand and capital plan. The Portfolio Club said in September 2020 that it had acquired the Wellington block for £76m. It planned a 146-room property as the cornerstone of its flexible-stay, all-suite brand, giving the operating strategy physical form through the consented scheme.

That operator-led precedent became more relevant when agents tested another ready-to-build Holborn scheme. Savills said in March 2024 that it had put Morley House on sale, with planning in place and projected gross development value above £250m. It singled out the property as one of central London’s few ready-to-go hotel projects. For Kingsway House, the consent concentrates the sale on execution: a buyer must supply the capital, brand and room economics for an already prescribed envelope.

That execution test now has a close local buyer benchmark. Whitbread said in December 2025 that it had bought Victory House off-market on Kingsway after committing more than £100m to a London conversion programme. The group selected its compact hub format for the building, showing how an owner-operator can make high central-London property costs work through room density. It plans to retain the stone façade and bring Victory House into its trading network in 2028.

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A hotel development site in Covent Garden has been brought to market for more than £25m on behalf of GMS Estates.

The site comprises Kingsway House and the adjacent 4 Great Queen Street in central London. Planning permission allows the conversion of the properties into an 80-bedroom hotel with a commercial unit, including a new seven-storey building at 4 Great Queen Street.

The proposed scheme extends to more than 51,000sq ft and retains the period façade of Kingsway House, which sits within the Kingsway Conservation Area. The site is a one-minute walk from Holborn Station, providing transport connections across London and to major airports.

Knight Frank, which is handling the sale, has transacted over £400m of central London hotel assets in the past 12 months.

James Bater, associate at Knight Frank, said: “Opportunities to acquire a consented hotel development of this scale and quality in the heart of central London are exceptionally rare. Kingsway House combines an outstanding Covent Garden location with a de-risked planning position and clear route to development at a time of strong demand for well-located hotel accommodation in the capital.

“Against a backdrop of constrained new supply, year-round visitor demand and London’s enduring appeal as a global leisure and business destination, the opportunity presents compelling investment fundamentals alongside significant potential to create long-term value through the delivery of a high-quality, income-generating asset in one of the capital’s most established locations.”

The local buyers brought their hotel formats with them

News Analysis

The closest Covent Garden precedent matters because it matched a consented hotel site with a buyer carrying a format, brand and capital plan. The Portfolio Club said in September 2020 that it had acquired the Wellington block for £76m. It planned a 146-room property as the cornerstone of its flexible-stay, all-suite brand, giving the operating strategy physical form through the consented scheme.

That operator-led precedent became more relevant when agents tested another ready-to-build Holborn scheme. Savills said in March 2024 that it had put Morley House on sale, with planning in place and projected gross development value above £250m. It singled out the property as one of central London’s few ready-to-go hotel projects. For Kingsway House, the consent concentrates the sale on execution: a buyer must supply the capital, brand and room economics for an already prescribed envelope.

That execution test now has a close local buyer benchmark. Whitbread said in December 2025 that it had bought Victory House off-market on Kingsway after committing more than £100m to a London conversion programme. The group selected its compact hub format for the building, showing how an owner-operator can make high central-London property costs work through room density. It plans to retain the stone façade and bring Victory House into its trading network in 2028.

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The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution

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