/ Sep 11, 2026

Former Corinthia Hotels chief development officer Guido Fredrich has returned to Hyatt as vice president of development, luxury and lifestyle for Europe, Africa and the Middle East
Fredrich will be responsible for expanding Hyatt’s luxury and lifestyle portfolio across the EAME region, focusing on deal sourcing, market entry strategies and management agreements.
His remit includes brands such as Park Hyatt, Alila Hotels, Andaz, Thompson Hotels and The Standard, alongside Hyatt’s broader luxury, wellness and lifestyle portfolio. He joins from Corinthia Hotels, where he led the group’s global development strategy and expansion.
During his two years at Corinthia, Fredrich was responsible for scaling the company’s ultra-luxury pipeline and personally originated and signed six major projects across high-value international markets. His portfolio included developments in New York, Rome, Brussels, Bucharest, Riyadh, Doha and the Maldives.
He previously spent almost five years with Hyatt as regional vice president of acquisitions and development, helping to expand the company’s Western European portfolio from 19 operating hotels across six brands in 2015 to 40 hotels and 29 pipeline projects across 10 brands by 2020. During that period, he helped deliver 15 new city entries and multiple brand launches, while also developing Hyatt’s regional franchise platform through partnerships with third-party operators.
Before rejoining Hyatt, Fredrich held senior hospitality and real estate roles at SIGNA Group, Aareal Bank and Cedar Capital Partners. His earlier career also includes four years with CBRE in hotel consultancy, where he worked across hotel valuation, investment advisory and operator selection.
Fredrich said: “Thrilled to share that I have rejoined Hyatt as vice president, Development, Luxury and Lifestyle for EAME.
“Coming back to Hyatt feels like a true homecoming. I’m looking forward to working alongside our”team owners, and partnerss to expand our luxury and lifestyle portfolio, shaping meaningful destinations across Europe, Africa, and the Middle East.
News Analysis
The deadline behind Fredrich’s return comes from Hyatt’s last formal luxury target. In December 2022, the group said its EMEA luxury portfolio would grow by more than 30%. It set 2026 as the deadline and tied the expansion to a multi-brand pipeline across the region. That promise matters now because its delivery window has closed, turning luxury growth from a pipeline claim into a defined operating task.
Hyatt next rebuilt the geographical machinery around that task. In June 2024 it put Black-Roberts in charge of EAME development and moved Peter Norman towards corporate development and owner relations, while adding developers for northern and southern Europe and the UK and Ireland. That division of labour made luxury an overlay on an existing territorial team, allowing Hyatt to pursue brand-specific signings through the same regional owner network.
The geographical split then became a corporate one. In March 2025 Hyatt organised itself into five portfolios and named Marc Jacheet to run EAME, bringing an executive from consumer luxury brands into the regional presidency. That change makes Fredrich’s post the specialist layer of a structure already divided by territory, ownership and brand. From July, Javier Águila took global development strategy and transactions, while Jim Chu took owner relations.
Former Corinthia Hotels chief development officer Guido Fredrich has returned to Hyatt as vice president of development, luxury and lifestyle for Europe, Africa and the Middle East
Fredrich will be responsible for expanding Hyatt’s luxury and lifestyle portfolio across the EAME region, focusing on deal sourcing, market entry strategies and management agreements.
His remit includes brands such as Park Hyatt, Alila Hotels, Andaz, Thompson Hotels and The Standard, alongside Hyatt’s broader luxury, wellness and lifestyle portfolio. He joins from Corinthia Hotels, where he led the group’s global development strategy and expansion.
During his two years at Corinthia, Fredrich was responsible for scaling the company’s ultra-luxury pipeline and personally originated and signed six major projects across high-value international markets. His portfolio included developments in New York, Rome, Brussels, Bucharest, Riyadh, Doha and the Maldives.
He previously spent almost five years with Hyatt as regional vice president of acquisitions and development, helping to expand the company’s Western European portfolio from 19 operating hotels across six brands in 2015 to 40 hotels and 29 pipeline projects across 10 brands by 2020. During that period, he helped deliver 15 new city entries and multiple brand launches, while also developing Hyatt’s regional franchise platform through partnerships with third-party operators.
Before rejoining Hyatt, Fredrich held senior hospitality and real estate roles at SIGNA Group, Aareal Bank and Cedar Capital Partners. His earlier career also includes four years with CBRE in hotel consultancy, where he worked across hotel valuation, investment advisory and operator selection.
Fredrich said: “Thrilled to share that I have rejoined Hyatt as vice president, Development, Luxury and Lifestyle for EAME.
“Coming back to Hyatt feels like a true homecoming. I’m looking forward to working alongside our”team owners, and partnerss to expand our luxury and lifestyle portfolio, shaping meaningful destinations across Europe, Africa, and the Middle East.
News Analysis
The deadline behind Fredrich’s return comes from Hyatt’s last formal luxury target. In December 2022, the group said its EMEA luxury portfolio would grow by more than 30%. It set 2026 as the deadline and tied the expansion to a multi-brand pipeline across the region. That promise matters now because its delivery window has closed, turning luxury growth from a pipeline claim into a defined operating task.
Hyatt next rebuilt the geographical machinery around that task. In June 2024 it put Black-Roberts in charge of EAME development and moved Peter Norman towards corporate development and owner relations, while adding developers for northern and southern Europe and the UK and Ireland. That division of labour made luxury an overlay on an existing territorial team, allowing Hyatt to pursue brand-specific signings through the same regional owner network.
The geographical split then became a corporate one. In March 2025 Hyatt organised itself into five portfolios and named Marc Jacheet to run EAME, bringing an executive from consumer luxury brands into the regional presidency. That change makes Fredrich’s post the specialist layer of a structure already divided by territory, ownership and brand. From July, Javier Águila took global development strategy and transactions, while Jim Chu took owner relations.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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