Craigroyston’s valuation prices in unused trading headroom

News Analysis

The useful long comparison for today’s valuation is the completed Pitlochry deal involving the same agent. Gordon and Lauren Fyfe acquired the Claymore Hotel for around £1.3m after a prolonged local search, Graham and Sibbald said in January 2022. The property had 14 bedrooms and had recently been refurbished; Peter Seymour, then hotel and leisure director, called the price market-leading. That gives the present instruction a transaction, rather than another seller’s aspiration, as its starting point.

That sale was followed by a near-priced test of a larger building. Christie and Co said in November 2024 that it had put the Rosemount Hotel on the market for £1.2m, with 14 letting bedrooms and scope to reconfigure the property. Taken together, the comparables make Craigroyston’s asking valuation unusually full on a per-room basis. The buyer is being asked to value its underused trading capacity more heavily than sheer accommodation volume.

That emphasis on capacity meets a town where rivals have begun creating more of it. Turas Hotels said in December 2025 that McKays had converted a former café into seven en-suite rooms opposite its main hotel, targeting demand for more upmarket accommodation. Craigroyston’s scope to trade harder therefore supports the valuation, but it is not uncontested headroom. McKays co-owner Richard Drummond said the townhouse was designed to attract guests staying longer than a conventional short break.