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Virgin Hotels Collection has announced the appointment of interim boss Joe Margison as chief executive officer to lead its global expansion.
Margison, who has held the role on an interim basis since October 2025, will now oversee the hospitality group’s 16 properties across the US, the Caribbean, Africa and Europe.
The appointment comes as the firm, which combines Virgin Hotels and Virgin Limited Edition, prepares to open new sites in Atlanta and Marrakech in 2027.
Margison joined Virgin Group in 2015 and previously served as chief commercial officer. His 25-year career includes roles at the New Zealand Superannuation Fund and EY.
Peter Norris, chair of Virgin Hotels Collection, said: “Joe’s appointment as chief executive officer reflects the leadership he has shown since stepping into the role. He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality.
“We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”
Margison added: “Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead. I’m excited to lead the business through its next chapter of growth.”
Virgin Hotels Collection has announced the appointment of interim boss Joe Margison as chief executive officer to lead its global expansion.
Margison, who has held the role on an interim basis since October 2025, will now oversee the hospitality group’s 16 properties across the US, the Caribbean, Africa and Europe.
The appointment comes as the firm, which combines Virgin Hotels and Virgin Limited Edition, prepares to open new sites in Atlanta and Marrakech in 2027.
Margison joined Virgin Group in 2015 and previously served as chief commercial officer. His 25-year career includes roles at the New Zealand Superannuation Fund and EY.
Peter Norris, chair of Virgin Hotels Collection, said: “Joe’s appointment as chief executive officer reflects the leadership he has shown since stepping into the role. He has brought clarity, confidence and renewed focus to the business while continuing to champion Virgin’s distinctive spirit and experience-led approach to hospitality.
“We are delighted to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”
Margison added: “Having led the Virgin Hotels Collection team for seven months, I have seen first-hand the strength of this business and the opportunity ahead. I’m excited to lead the business through its next chapter of growth.”
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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