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Spent any time on Google in the last few months? Then you’ll know one thing’s for sure – AI is changing how search works, fast.
Google recently announced their AI Mode has just passed over a billion monthly users. And their AI Overviews? That’s now reached a whopping 2.5 billion active users every month.
But why does this news matter for hotels?
In short, it means travellers are no longer just typing keywords into Google.
For hotel marketers, traditional SEO still matters – but it’s no longer the whole picture.
Welcome the two new players in town – AEO and GEO.
SEO – or Search Engine Optimisation – is your foundation to great hotel digital marketing. Much like building on the sand, if your foundation’s weak, everything else crumbles.
With SEO, your hotel shows up in classic search results, whether people search for things like “boutique hotel in London”, “family-friendly hotel near Hyde Park”, or “romantic hotel stays for couples”.
Building strong SEO performance for your hotel website has never been easier:
AEO – or Answer Engine Optimisation – is one of the newest secret weapons for your digital marketing. Like the name suggests, it’s all about making your content easy for search engines and AI tools to digest and convert into direct answers.
For example, that can include featured snippets, AI Overviews, and even voice search results.
AEO helps your hotel get chosen for the answer, not just listed in the results.
The good news – implementing AEO for hotels doesn’t need any enormous content overhauls or tech bells and whistles. It can be as straightforward as:
From our experience, AEO works well for your hotel’s most common questions, like:
You might also see some sources mention “AIO” or “AI Overviews Optimisation”. This is often covered by AEO more generally (and the marketing world has enough acronyms!). So to make things less complicated, we’ll stick to just the wider ‘AEO’ definition from here on.
GEO – or Generative Engine Optimisation – is the meatiest update for your hotel’s AI marketing. To cut a long story short, GEO is about creating content that generative AI systems can understand, trust, and use in longer, more detailed answers.
Hotels can add GEO to their marketing mix in a huge variety of ways:
Each of these content additions signal to AI systems that your hotel’s content is relevant and useful to searchers.
Let’s say someone asks an AI tool for the ‘best spa hotels in London’.
As you can see, GEO has become an incredibly powerful tool – and that’s where your hotel can really stand out.
Life’s too short and your hotel’s to-do list is too long, so here’s a brief recap:
Together, they give your hotel more chances to appear wherever travellers are searching – whether that’s in Google, a voice assistant, or an AI chat tool.
| Guest query | SEO result | AEO result | GEO result |
|---|---|---|---|
| hotels near the London Eye with family rooms | A page targets the search term “hotel near London Eye”. | An FAQ answers the family room question clearly and directly. | A guide gives more detail on room types, nearby attractions, and family-friendly features. |
| Is parking available at your hotel? | The site ranks for searches like “hotel with parking London”. | A clear parking section gives the answer upfront. | A longer page explains nearby parking options, pricing, and local driving tips. |
Today, search is less about ranking for certain keywords. It’s about becoming more useful, visible, and easy to trust across every search experience – both for AI and human searchers.
Ultimately, the hotels that combine SEO, AEO and GEO will be the ones in a much stronger position to win attention, earn clicks, and drive direct bookings.
Need some guidance on implementing GEO for hotels? Want to combine your SEO, AEO, and GEO efforts for better AI hotel visibility?
The UP Hotel Agency team is here to help!
Generative engine optimisation for hotels involves creating useful, trustworthy, and well-structured content for guests that AI tools can understand and cite.
The goal of GEO is increasing visibility in AI-powered search experiences. As a result, hotels that successfully use GEO strategies in their marketing are more likely to appear in searches through popular AI tools like ChatGPT, Claude, and Perplexity.
Common examples of GEO for hotels include:
The best way hotels can improve AI visibility is by combining SEO, AEO, and GEO strategies. This might include:
Spent any time on Google in the last few months? Then you’ll know one thing’s for sure – AI is changing how search works, fast.
Google recently announced their AI Mode has just passed over a billion monthly users. And their AI Overviews? That’s now reached a whopping 2.5 billion active users every month.
But why does this news matter for hotels?
In short, it means travellers are no longer just typing keywords into Google.
For hotel marketers, traditional SEO still matters – but it’s no longer the whole picture.
Welcome the two new players in town – AEO and GEO.
SEO – or Search Engine Optimisation – is your foundation to great hotel digital marketing. Much like building on the sand, if your foundation’s weak, everything else crumbles.
With SEO, your hotel shows up in classic search results, whether people search for things like “boutique hotel in London”, “family-friendly hotel near Hyde Park”, or “romantic hotel stays for couples”.
Building strong SEO performance for your hotel website has never been easier:
AEO – or Answer Engine Optimisation – is one of the newest secret weapons for your digital marketing. Like the name suggests, it’s all about making your content easy for search engines and AI tools to digest and convert into direct answers.
For example, that can include featured snippets, AI Overviews, and even voice search results.
AEO helps your hotel get chosen for the answer, not just listed in the results.
The good news – implementing AEO for hotels doesn’t need any enormous content overhauls or tech bells and whistles. It can be as straightforward as:
From our experience, AEO works well for your hotel’s most common questions, like:
You might also see some sources mention “AIO” or “AI Overviews Optimisation”. This is often covered by AEO more generally (and the marketing world has enough acronyms!). So to make things less complicated, we’ll stick to just the wider ‘AEO’ definition from here on.
GEO – or Generative Engine Optimisation – is the meatiest update for your hotel’s AI marketing. To cut a long story short, GEO is about creating content that generative AI systems can understand, trust, and use in longer, more detailed answers.
Hotels can add GEO to their marketing mix in a huge variety of ways:
Each of these content additions signal to AI systems that your hotel’s content is relevant and useful to searchers.
Let’s say someone asks an AI tool for the ‘best spa hotels in London’.
As you can see, GEO has become an incredibly powerful tool – and that’s where your hotel can really stand out.
Life’s too short and your hotel’s to-do list is too long, so here’s a brief recap:
Together, they give your hotel more chances to appear wherever travellers are searching – whether that’s in Google, a voice assistant, or an AI chat tool.
| Guest query | SEO result | AEO result | GEO result |
|---|---|---|---|
| hotels near the London Eye with family rooms | A page targets the search term “hotel near London Eye”. | An FAQ answers the family room question clearly and directly. | A guide gives more detail on room types, nearby attractions, and family-friendly features. |
| Is parking available at your hotel? | The site ranks for searches like “hotel with parking London”. | A clear parking section gives the answer upfront. | A longer page explains nearby parking options, pricing, and local driving tips. |
Today, search is less about ranking for certain keywords. It’s about becoming more useful, visible, and easy to trust across every search experience – both for AI and human searchers.
Ultimately, the hotels that combine SEO, AEO and GEO will be the ones in a much stronger position to win attention, earn clicks, and drive direct bookings.
Need some guidance on implementing GEO for hotels? Want to combine your SEO, AEO, and GEO efforts for better AI hotel visibility?
The UP Hotel Agency team is here to help!
Generative engine optimisation for hotels involves creating useful, trustworthy, and well-structured content for guests that AI tools can understand and cite.
The goal of GEO is increasing visibility in AI-powered search experiences. As a result, hotels that successfully use GEO strategies in their marketing are more likely to appear in searches through popular AI tools like ChatGPT, Claude, and Perplexity.
Common examples of GEO for hotels include:
The best way hotels can improve AI visibility is by combining SEO, AEO, and GEO strategies. This might include:
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution
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